I see the sales guys at work using CRM techniques where they have a massive database which reminds them when to call people, make notes about when and where they are going on holiday, etc. So, now I'm wondering how I could apply 'CRM' in my personal life as I feel I need it too in that context.
More specifically, are there any apps available for the iPhone that can help with something like that? I know I could just use Omnifocus with a standard GTD approach - I have used that with reasonable success.

