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I think this case could be reduced to the general marketing problem of selling an innovation. My research into the subject has lead me to consider that more often than not, the problem does not lie in the adoption mindset (contrary to what innovation enthusiast would probably think) but rather in the innovation maturity. That is, I think that plenty of ...


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I know one very helpful advice which helped me a lot when I had to set my objectives and goals for my new project. The main idea is as follows: you should devide scope of the objective into 4 parts such as money, time, scope, quality. Then you should set mini-objectives for the each part. For example, for money it can be: budget of the project, total ...



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